Electronics dealer Conrad closes almost all branches in Germany

The German electric dealer Conrad Electronic stands in front of a change. Almost all the branches of the company are to be closed during the year, as Conrad announces on his website. In stationary trade, the Conrad employees should be on business customers in the future.

In the format format, only the branch should continue to operate in Wernberg-Köblitz. In contrast, you want to open more business-to-business (B2B) locations. A first such branch was opened in early summer 2020 in the North Rhine-Westphalian Hürth.

Conrad employees are facing the future

The reason for this step is the changed consumer behavior of the customers. People buy more online. This development was further strengthened by the Corona Pandemic over the past two years.

The corresponding Conrad employees can not retain their previous bodies. They only have the opportunity to apply for other vacancies in the company.

It’s not the first time that Conrad closes almost all his branches. Already in the 1970s, this step has been completed once to concentrate completely on the mail order trading.

Conrad Electronics presence at electronica 2016

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